Alternative Views
Insight
When comparable offerings are outspending you, the only way to play the game is to change the rules. For Aegon Western Reserve Life, this meant rethinking how to illustrate an insurance offering and then delivering it in an unusual manner.
Uncommonsense
We helped Aegon Western Reserve Life rethink how insurance is portrayed by creating a series of unusual webisodes. Each illustrated the benefits of a Aegon Western Reserve Life offering with vivid pictures and scenarios that made it easy for our third party sales channel to remember and, in turn, detail to their clients. By delivering the stories interactively, we were able to sidestep the crowded traditional channels of communication while more accurately measuring the effectiveness of the effort.