From customer acquisition to relationship marketing, social media and more, we provide you with solutions accelerated by a thorough understanding of how to successfully integrate and optimize marketing and sales.
Clients of Sentinel Wealth Advisors would call them only when they had very specific needs, but did not fully grasp the scope of all the advantages that working with the firm offered for every facet of their life.
After making powerful strides in the community for over two decades, AIDS WALK Kansas City needed a way to raise awareness about the fact that HIV/AIDS was still affecting our population at alarming rates. With advancements in treatment and disease prevention over the past few years, a sense of complacency could easily cause individuals to lose sight of how they could still have an impact.
In the competitive equine veterinary medical products marketplace, building awareness of vaccines is critical – especially when the environment creates the need for new treatments.
As Three Dog Bakery began expanding its online storefront, the company wanted to make sure it didn’t lose sight of the importance of its brick and mortar stores.
As a leader in all-natural innovative dog treats, Three Dog Bakery wanted to expand its distribution beyond retail stores by better leveraging the online channel.
As one of the nation’s largest animal health distributors, Professional Veterinary Products (PVP) was looking for a way to connect with more veterinary practices and increase online ordering.
H&R Block Tax & Business Services was looking for a way to boost referrals from H&R Block tax professionals. However, convincing this audience to refer their customers was difficult, as many tax professionals were very protective of their customers and cautious about making referrals.
After years of starts and stops in Kansas City’s downtown revitalization, the public was growing skeptical about the future of proposed projects, including H&R Block’s new downtown headquarters. What’s more, ongoing construction efforts were adding to frustrations by causing traffic delays and creating a general eyesore. H&R Block needed to ensure that the new building wasn’t perceived as a failure before its doors were even open.
IDI connectors and probes are used as components of devices manufactured by clients within the military, aerospace and medical industries. However, due to confidentiality agreements, IDI can’t reveal too much about how their products are specifically utilized.
As National Bank of Kansas City grew and increased both technological capabilities and overall offering to customers, it needed a way to bridge the gap between its roots as a community bank and its ability to offer products and services of big banks.
For banks, the idea of expanding their offering to include insurance products can be met with a great deal of trepidation. The process can seem very confusing while the benefits can be unclear.
Aegon Western Reserve Life needed to find a way to capture a larger share of a third party sales channel crowded with competitors with more spending power.
With Baby Boomers beginning to retire, the financial services marketplace has become crowded with retirement distribution offerings. Creating real differentiation in this environment has become incredibly difficult.
Being the new guy can be tough. Life On A Board needed to convince retailers that they were a viable brand that the consumer would demand in a crowded market.
How could American Century Investments expand selling through independent brokers and financial advisors when it had built its brand on selling directly to investors?
When it comes to printers, most vendors offer the exact same services. How can you create an ownable point of differentiation for an audience of designers?
Although HIV is still a very serious threat – many people have been so overexposed to it in the media that they have become desensitized to the very real dangers it presents. This desensitization has made it difficult to communicate the pressing need for everyone to take action.
The marketplace had become saturated with interest-bearing checking account offers. The offers were tied to complicated requirements that increased the confusion, making it difficult to understand why one of these offers would fit the prospect’s lifestyle.
Bank Midwest wanted to communicate its depth of products, broadening its appeal to business customers and individuals with diverse banking needs. However, they didn’t want to lose the friendly, hometown feel customers had come to expect.
Life insurance and annuities are complex financial matters. So, when RBC Insurance wanted to promote its offering, they needed a way to communicate the importance of their products and stand out in an already crowded marketplace.
With changes in legislation drastically affecting the home appraisal process, StreetLinks needed a way to establish their reputation for quality and integrity as an appraisal management company in an increasingly suspicious industry.
Sales representatives in the life insurance industry are typically time-constrained and inundated with information about new and different products available. Capturing their attention and keeping your products top-of-mind can be difficult to say the least.
Demonstrating the ability to deliver timely and powerful advice is the quickest way for a financial advisor to turn prospects into clients. But, demonstrating this ability is traditionally confined to a one-to-one setting, making it difficult to reach out to a large number of prospects. It becomes even more challenging when you factor in a geographically dispersed audience, each with different messaging needs.
Life On A Board was looking to make headway in a crowded and competitive marketplace where purchases are heavily influenced by brand and susceptible to fad-driven shifts.
As an emerging board sport apparel company, Life On A Board was looking for a way to quickly create a grassroots buzz for their new brand—something that can typically take years to accomplish.
H&R Block has built a strong reputation for providing tax preparation services to working class Americans. Now H&R Block Financial Advisors was launching a new account for investors with a large amount of assets. To be successful, the H&R Block brand would need to be made relevant to this audience.
H&R Block Financial Advisors needed a sustainable sales boost over the critical autumn time period. But they also needed a program that didn’t require tapping into their already decreased sales support resources.
Financial advisors have many options for where to set up their business. To attract the most talented people, H&R Block Financial Advisors needed to overcome the perception that H&R Block was focused solely on taxes and that everything else is an afterthought.
The payday lending industry has long been seen as a negative influence in today’s society. This negative mindset stemmed from the belief that this type of lending takes advantage of people who were helpless.
H&R Block is a highly trusted brand, instantly identifiable with tax preparation services for working class Americans. Unfortunately, the brand did not automatically extend to the investor audience that H&R Block Financial Advisors wanted to engage.
Even as motivated as top performers are, they can become comfortable and growth can start to flatten out. Worse yet, top performers can begin to feel underappreciated and start to entertain offers from competing firms. Retaining and motivating these potent team members are priorities.
Metacam is a leading pain management treatment for dogs and cats suffering from osteoarthritis. Boehringer Ingelheim thought the song lyrics from the James Brown hit ‘I Feel Good’ spoke to the benefits that Metacam provided and wanted to hand out cute little stuffed dogs singing the song at a key trade show. The challenge. A forty five day time line and no logistics figured out.