Salva O'Renick Makes Top 15

Ingram's Magazine has recognized Salva O'Renick as the 14th largest web development firm in Kansas City.

The firm continues to build its digital and interactive offering and looks forward to continuing its rise among Kansas City interactive agencies.

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S|O recognized as a "Top Area Advertising Agency"

Salva O'Renick, a Kansas City-based sales and marketing communications firm, has been recognized by the Kansas City Business Journal as the 16th largest advertising agency in Kansas City. This ranking is based on both size of staff and 2007 gross income.

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Salva O'Renick Wins Big at the Addys

In February, the best and brightest of the Kansas City-area advertising community gathered to honor the year's best work at the 2007 Addy awards. Agencies across the city were recognized for their achievements and Salva O'Renick was no stranger, receiving 14 awards of it's own.

Receiving recognition in work from categories that ranged from Interactive Media to Logos, this year's honors continued to prove that S|O's business-smart approach produces results.

"We were very confident about the work we produced this year," CEO Mark O'Renick said. "And while we're obviously extremely happy and honored to be recognized by our peers, our main objective is still in satisfying our clients. This was just a great bonus, really."

O'Renick says that as S|O moves forward, it will continue to provide clients with creative solutions that work across many different of mediums.

S|O received awards in the following categories: Direct Marketing - Campaign, Sales Promotion - Product or Service Sales Presentation, Out-Of-Home - Vehicle Graphics, Interactive Media - Consumer Website, Elements of Advertising - Logo, Interactive Media - Online, Interactive Media - Business to business website, Sales Promotion - Point of Purchase, Collateral Media - Stationary Package, Collateral Media - Brochure, Advertising for the Arts & Sciences - Broadcast, Consumer or Trade Publication.

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Insurance and Financial Communicators Association Celebrates 75 Years, Embarks on Membership Drive

The Insurance and Financial Communicators Association (I.F.C.A.) turns 75 years old this year and plans to celebrate, in part, by expanding its membership rolls.

Salva O'Renick, a member of the organization, will help with the initiative by providing marketing communications and viral vehicles to drive exposure and membership applications. "We're proud of our association with I.F.C.A. and will do our part in spreading the good news about the organization and the professional development opportunities it provides to financial services communicators," said Mark Shrout, I.F.C.A. board member and Managing Partner at Salva O'Renick.

Founded in 1933, the IFCA is an international organization dedicated to the ongoing professional development of its members in life insurance and related financial services communications.

With a focus on the unique challenges and opportunities in the financial services industry, Salva O'Renick has been involved with IFCA as a member organization, corporate sponsor, and workshop presenter. Mark O'Renick, Salva O'Renick CEO, is a frequent workshop presenter and will again present at the 2008 I.F.C.A. University of Communications (UCOMM), being held this in April in Seattle.

For more information on the benefits of I.F.C.A. membership and information on UCOMM, contact Mark Shrout, mshrout@uncommonsense.com or 816.389.5914

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Whiteley joins staff at Salva O'Renick

Salva O'Renick, a Kansas City sales and marketing communications firm, is excited to announce the addition of Schuyler Whiteley to its creative staff as junior art director. Whiteley graduated from Truman State University with a visual communications degree. During her college career, Whiteley participated in an internship with The Sarah Mitchell Partnership located in London, England. She has also worked with The Saint Louis Contemporary Art Museum in Saint Louis, Missouri.

The addition of Whiteley allows Salva O'Renick to further strengthen its commitment to providing its clients with uncommon creative solutions.

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Salva O'Renick, Clients Win Major Awards

While disappointed to not win a leg lamp, the Salva O'Renick team and two of its clients were honored to bring home some "fragile" hardware from the annual Insurance and Financial Communicators Association awards ceremony last week.

The awards were given out during the I.F.C.A. Annual Conference, held in Dallas to recognize excellence in financial services marketing and communications.

Salva O'Renick was recognized along with its clients - Western Reserve Life Insurance Company of St. Petersburg, Florida, and Acceleron Lending of Kansas City - for work in the categories of Sales Contests and Electronic Client Communications, respectively.

To learn more about these projects and other Salva O'Renick case studies, contact Mark Shrout at 816.842.6996 or email him at mshrout@uncommonsense.com

To learn more about the I.F.C.A. and the benefits of membership, visit ifcaonline.com

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Salva O'Renick Welcomes Ashley Smalley

Ashley Smalley joins Salva O'Renick as an account coordinator. Smalley joins the Account Management team after two years of experience in client-based marketing with a professional services firm. Smalley received her degree in Marketing with a minor in Spanish from Kansas State University.

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Salva O'Renick Continues Momentum

Salva O'Renick, a Kansas City-based sales and marketing communications firm, was recently recognized as one of the fastest-growing companies in the U.S., as published by Inc. Magazine, and one of the fastest-growing companies in Kansas City for the 5th consecutive year by Ingrams.

Mark O'Renick, company CEO, attributes the company's consistent growth to "our ability to help our clients build and maintain valuable momentum" adding, "momentum is an increasingly rare and valuable commodity."

To support its growth, the company continues to expand its facility in the East Crossroads Art District and its staff to include 30 associates.

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Salva O'Renick Recognized as Top Web Firm

Salva O'Renick, a Kansas City-based sales and marketing communications firm, was recognized by the Kansas City Business Journal as one of the Top 25 Website Developers in the Kansas City area. The company was ranked #14 based on revenues from Website development activities. The company continues to build the fast-growing area of digital communications that includes web development, flash and video development, software integration, email communications, online lead generation, online research and more.

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Salva O'Renick named agency of record for QC Holdings

Through a competitive process, Salva O'Renick has been named the agency of record for QC Holdings, effective May 1, 2007. QC Holdings is a customer-focused provider of convenient financial solutions that meet the immediate needs of mainstream Americans.

The agency will provide services ranging from strategic planning, brand development and media planning, to data analytics, web-based communications, direct marketing, and more.

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Shrout Elected to Financial Industry Board

Mark Shrout, Managing Partner of Salva O'Renick, was recently elected to the Board of Directors of the Insurance and Financial Communicators Association (IFCA). Founded in 1933, the IFCA is an international organization dedicated to the ongoing professional development of its members in life insurance and related financial services communications.

With a focus on the unique challenges and opportunities in the financial services industry, Salva O'Renick has been involved with IFCA as a member organization, corporate sponsor, and workshop presenter. Shrout will serve as Vice President of Communications for a two-year period.

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Salva O'Renick is recognized as one of Kansas City's fastest growing companies.
(June 19, 2007)

Salva O'Renick, a sales and marketing communications firm based in Kansas City, Missouri, is pleased to announce that it has been recognized by the Kansas City Business Journal as the 33rd fastest-growing company in Kansas City, based on revenue growth from 2004-2006.

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S|O Welcomes Jennifer Watkins
(May 9, 2007)

Jennifer Watkins has joined Salva O'Renick as a Account Coordinator. Watkins is a graduate of the University of Central Missouri, and holds a degree in Business Administration with an emphasis in marketing and photography. Watkins gained account service experience as a fall intern with a large advertising agency and is excited to utilize that experience with her new position.

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S|O Welcomes Matt Shaw
(February 20, 2007)

Matt Shaw has joined the Salva O'Renick team as their newest art director. Shaw brings to the agency over six years of experience from an Orlando-based agency as well as a business-smart creative thinking mindset.

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Salva O'Renick's work recognized at the 2007 OMNI Awards
(February 5, 2007)

Although awards don't make an agency, we always enjoy when our hard work gets recognized. At this year's annual ceremony, Salva O'Renick was honored with eight OMNI Awards:

Advertising Industry Self-Promotion: S|O
Collateral Material: H&R Block Financial Advisors
Direct Marketing: H&R Block Financial Advisors
Direct Marketing: NovaStar
Interactive Media: Acceleron
Public Service: AIDS Walk
Public Service: Megan Thomas Heart Benefit Fund
Sales Promotion: H&R Block Financial Advisors

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S|O Welcomes Zach Russell
(February 1, 2007)

Zach Russell has joined Salva O'Renick as a copywriter. Russell graduated from Truman State University, majoring in English with an emphasis in writing. While at Truman, Russell wrote for several Greek publications as well as doing public relations work.

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S|O Welcomes Jason Wells
(January 20, 2007)

Jason Wells joins Salva O'Renick as their newest account coordinator. Wells is a graduate of the University of Missouri, and holds a degree in journalism with an emphasis in advertising and strategic communications. Wells gained account service experience while interning in London with JWT.

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S|O Welcomes Matthew Irish
(December 15, 2006)

Matthew Irish has joined Salva O'Renick as an art director. A graduate of Truman State University, Irish's passion for art has taken him around the world, most notably to Sydney, Australia, where he studied and practiced art conservation. Irish brings a strong artistic mentality to Salva O'Renick.

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Salva O'Renick Honored by the AIDS Service Foundation
(December 7, 2006)

Salva O'Renick, a Kansas City-based marketing communication firm, was honored by the AIDS Service Foundation of Greater Kansas City for their work and continued support of AIDS WALK Kansas City.

"For nearly five years, Salva O'Renick has shared their unique combination of experience, insight and business-smart creative thinking in our marketing efforts," said Mike Enos, Vice-President of the AIDS Service Foundation of Greater Kansas City.

In the past year, fundraising for AIDS WALK increased by 25 percent. Enos attributed the increase to the support given by Salva O'Renick.

"The WALK's look and message were obviously effective in conveying our needs and story to the greater Kansas City community," said Enos.

Mark O'Renick, CEO of Salva O'Renick, looks at working with AIDS WALK as an opportunity to makes lives better within the community.

"We can't imagine a world where people didn't help each other," O''Renick said. "For us, it is rewarding knowing that we can make a difference."

For additional information on Salva O'Renick's work with AIDS WALK Kansas City, contact Brian Henke or visit www.uncommonsense.com.

Salva O'Renick is a Kansas City based advertising agency, providing full-service creative solutions for clients locally, regionally, nationally and internationally.

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Salva O'Renick CEO to Present at Annual I.F.C.A. Meeting
(September 27, 2006)

Mark O'Renick, Co-Founder and CEO of Salva O'Renick, will be a presenter at the 2006 annual Insurance and Financial Communicators Association's (IFCA) meeting to be held October 15th-18th in Banff, Alberta, Canada.

O'Renick will conduct a workshop entitled "Energizing Your Sales Organization" in an effort to educate financial and insurance industry professionals on the necessity of integrating marketing initiatives with the ongoing efforts of their sales departments.

IFCA is an international organization dedicated to the promotion and encouragement of the exchange of ideas and experiences among its members by providing formal schools, workshops, seminars and annual meetings. For more information on IFCA, please visit www.ifcaonline.com.

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Lichtenauer joins staff at Salva O'Renick
(August 01, 2006)

Salva O'Renick, a Kansas City sales and marketing communications firm, is excited to announce the addition of Scott Lichtenauer to its creative staff as copywriter. Lichtenauer graduated from the University of Missouri-Columbia with a degree in journalism with an emphasis in advertising. During his college career, Lichtenauer participated in an internship with Emap Advertising located in London, England.

The addition of Lichtenauer allows Salva O'Renick to further strengthen its commitment to providing its clients with uncommon creative solutions.

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S|O gains spot in Top 15 Web Design and Development Firms List
(July 08, 2006)

S|O was recently ranked as the Kansas City Area's 15th largest Web Design and Development Firm in 2005. The rankings, published by the Kansas City Business Journal, are compiled annually and based on local companies' web development revenue. This improves upon the company's ranking of 17th in 2004.

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S|O recognized for fourth straight year as one of Ingram's fastest growing KC companies
(July 05, 2006)

Salva O'Renick, a sales and marketing communications firm based in Kansas City, Missouri, is pleased to announce its inclusion in Ingram's list of Kansas City's fastest-growing companies. This is the company's fourth straight year for inclusion in the list, earning the rank of 71 out of 100, with a growth rate of more than 65 percent.

The agency is also proud to announce its valued client, NovaStar Financial, made the Corporate 100 list as well.

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Salva O'Renick brings on new staff
(May 01, 2006)

Salva O'Renick, a Kansas City sales and marketing communications firm, is excited to announce the following new additions to its staff. These new team members will allow Salva O"Renick to further strengthen its commitment to helping its clients gain valuable marketing momentum.

Tammy Kucharski has joined Salva O'Renick as an Account Manager. Kucharski has over 19 years of account management experience working with such well-known brands as 3M, Smith-Kline, Hormel and Maybelline.

> Dylan Smith has joined Salva O'Renick as a Multimedia and Art Director. Smith has several years of experience delivering market-moving creative communications in print, Flash animation, web development, interactive presentations and multimedia campaigns.

Shanen Towsley has joined Salva O'Renick as a Traffic and Production Manager. Towsley has seven years of human resources and marketing experience, including valuable experience in computer information systems with the United States Air Force.

These additions allow Salva O'Renick to further strengthen its commitment to providing its clients with uncommon business solutions.

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S|O makes KC Top 25 List of Advertising Agencies
(Febuary 01, 2006)

The Kansas City Business Journal ranked Salva O'Renick as one the largest Area Advertising Agencies for 2005. Ranking involved numerous factors, including capitalized billings, gross income and number of employees.

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Salva O'Renick Donates Fifth Library to Room to Read
(January 05, 2006)

Salva O'Renick recently donated the building of a fifth library through Room to Read. Room to Read's mission is to provide under-privileged children with an opportunity to gain the lifelong gift of education. To assist Room to Read in its mission, Salva O'Renick has committed to a long-term funding program that will build and equip libraries across the globe. Since January 2003, Salva O'Renick has partnered with Room to Read in building five libraries in the Battambang region of Cambodia. Future plans call for expansion of our efforts in other areas served by Room to Read - including India, Nepal and Vietnam.

To learn more about this program, visit www.roomtoread.org or contact S|O.

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Salva O'Renick Continues Expansion
(December 01, 2004)

In addition to helping its clients successfully grow, Salva O'Renick is doing some growing of its own. The sales and marketing communications firm recently purchased 2 buildings and renovated over 11,000 square feet of space in the East Crossroads area of downtown Kansas City. With this additional space, Salva O'Renick enhances its ability to service national financial and professional services clients, an area of rapid growth for the company.

"We're excited to be a part of the development of the East Crossroads area," says Mark O'Renick, President of Salva O'Renick, adding, "The new facility will allow plenty of room to grow our staff and client amenities,"

The firm continues to expand its client base to include several companies in the financial and professional services sectors.

Salva O'Renick is providing services ranging from brand strategy and creative development to e-communications design and distribution for companies that include H&R Block, NovaStar Financial, Peoples Bank and TranSystems Corporation.

"As we add clients, obviously the demand for resources grows," says Mark Shrout, Managing Partner of Salva O'Renick, adding, "The new facility gives us the space we need to expand our resources, particularly in the areas of technology, media and research within the financial and professional services sectors."

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Salva ORenick brings on new staff
(December 01, 2004)

Salva O'Renick, a Kansas City sales and marketing communications firm focused on the unique challenges of financial and professional services organizations, announces that Jessica Didion has joined the firm as an art director. Didion is a graduate of Chicago's Columbia College and brings a versatile background to Salva O'Renick, with experience in both print and interactive graphic design.

Robert Bishop has joined Salva O'Renick as a copywriter. Bishop has over seven years of experience as a writer for Kansas City agencies and a major publisher. Bishop's insight is now being leveraged to help strengthen the brands of Salva O'Renick's financial services clients.

Troy Blank has joined Salva O'Renick as a flash designer. Blank has over three years of experience in interactive technologies as a flash designer and video editor. His addition strengthens the firm's rapidly growing e-communications and interactive offerings.

Matt Baker has joined Salva O'Renick as Business Manager. Matt brings a strong office/administrative background to the company, and will be responsible for running the day-to-day operations of the firm.

These additions allow Salva O'Renick to further strengthen its commitment to providing its clients with uncommon business solutions.

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IAC Group, Salva ORenick Finalist for E-Fusion Award
(November 30, 2004)

Salva ORenick and its client, IAC Group, were notified in September that the Simple Issue Term website created for IACs Simple Issue Term Support Center, is a finalist for an AM Best 2004 E-Fusion Award.

Judges have selected projects from global insurance organizations such as Aon, GE Insurance Solutions, MetLife, the Hartford and Zurich, along with those of mid-sized insurers and niche providers. Recipients of the award were selected at E-Fusion 2004: The Business of Insurance, A.M. Bests fall conference devoted to current issues in insurance compliance, regulation and innovation.

Simple-Term.com was created for IACs Simple Issue Term Support Center, which provides solutions to over 600 financial institutions through a turn-key transition into the life insurance business.

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Salva ORenick Donates Fourth Library in 12 Months
(November 30, 2004)

Salva O'Renick recently donated the building of a fourth library with Room to Read. Room to Read's mission is to provide under-privileged children with an opportunity to gain the lifelong gift of education. To assist Room to Read in its mission, Salva O'Renick has committed to a long-term funding program that will build and equip libraries across the globe. Last January, Salva O'Renick partnered with Room to Read in building three libraries in the Battambang region of Cambodia. Future plans call for expansion of our efforts in other areas served by Room to Read - including India, Nepal and Vietnam.

To learn more about this program, visit roomtoread.org or give us a call.

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Corporate Woods™ Taps Salva O'Renick as Agency of Record
( October 19, 2004 )

Corporate Woods™ Office Park, based in Overland Park, Kansas, has chosen Salva O'Renick as its Agency of Record, effective September of this year, for strategic and creative development of its sales and marketing communications.

Corporate Woods™ was established in 1975 and is widely regarded as the premier office park in the Kansas City area. The park features 24 office buildings with approximately 2,100,000 square feet of Class A and Class B office space.

For Gina Anderson, General Manager of Corporate Woods™, the decision to choose Salva O'Renick from among several local agencies comes at a critical time for the office park. Innovation and relevance is crucial as Corporate Woods™ strengthens and extends its brand image through a variety of distribution channels in the forms of direct response, print advertising, public relations, and other brand communications.

"Salva O'Renick's understanding of our business model, as well as their understanding of what makes Corporate Woods™ unique - both to tenants and to tenant representatives - gives our team a great deal of confidence as we go forward," said Anderson.

Corporate Woods™ has long been considered a "given" in the decision set for tenants and tenant representatives considering office space in Kansas City. But, according to Bob Cattanach, Director of Leasing, the management team and ownership have no plans to rest on their laurels. "We will always face competitive challenges and it's important to remind our constituents of why Corporate Woods™ has been - and will continue to be - a unique office park, with a management team that's dedicated to providing flexible leasing solutions," said Cattanach.

Corporate Woods™ began working with Salva O'Renick immediately after awarding the contract. The firms are working collaboratively on a unique market position and a strategic marketing plan that pulls from management insight and market research, as well as the unique perspective of Salva O'Renick principals.

Salva O'Renick has been recognized as one of Kansas City's fastest growing companies the last two years, according to Ingram's Magazine. The company also rates as one of the top 25 advertising agencies and web developers in the city.

Salva O'Renick is located in the River Market area of Kansas City's Downtown.

You can visit Corporate Woods™ at its corporate site, www.corporatewoods.com.
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Firm announces hire of Andy Schoen
( October 19, 2004 )

Salva O'Renick, a Kansas City sales and marketing communications firm focused on the unique challenges of the financial services and insurance industries, announces that Andy Schoen has joined the firm as a Database and Application Developer. Schoen is a graduate of Central Missouri State University and brings a versatile background to Salva O'Renick, with experience in web and software development.

The addition of Schoen allows Salva O'Renick to further strengthen its commitment to providing its clients with uncommon technology solutions.
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S|O recognized as one of Ingram's Fastest Growing Businesses
( July 19, 2004 )

Salva O'Renick, a sales and marketing communications firm based in Kansas City, Missouri, is pleased to announce its inclusion in Ingram's list of Kansas City's fastest-growing companies. This is the company's second straight year for inclusion in the list, earning the rank of 58 out of 100, with a 3-year growth rate of more than 72 percent.

The agency is also proud to announce that two of its valued clients, H&R Block and NovaStar Financial, made the Corporate 100 list as well.
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Salva O'Renick included in Top 25 Web Development Firms List
( July 1, 2004 )

S|O was recently ranked as the Kansas City Area's 17th largest Web Design and Development Firm in 2003. The rankings, published by the Kansas City Business Journal, are compiled annually and based on local companies' web development revenue. This improves upon the company's ranking of 23rd in 2003.
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S|O partners with Room to Read to promote children's literacy
( May 4, 2004 )

Salva O'Renick recently donated the building of three libraries with Room to Read in the names of clients NovaStar Mortgage, H&R Block and IAC Group.

Room to Read's mission is to provide under-privileged children with an opportunity to gain the lifelong gift of education. To assist Room to Read in its mission, Salva O'Renick has committed to a long-term funding program that will build and equip libraries across the globe. To date, Salva O'Renick has partnered with Room to Read in building three libraries in the Battambang region of Cambodia. Future plans call for expansion of our efforts in other areas served by Room to Read - including India, Nepal and Vietnam.

Salva O'Renick is a sales and marketing communications firm based in Kansas City, Missouri.
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Firm makes Top 25 Area Advertising Agencies List
( April 1, 2004 )

The Kansas City Business Journal ranked Salva O'Renick as the 23rd largest Area Advertising Agencies for 2003. Ranking involved numerous factors, including capitalized billings, gross income and number of employees. The firm was ranked as the 25th largest agency for 2002.
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Salva O'Renick Integrates Strategies for New Clients
( May 25, 2004 )

Salva O'Renick, a Kansas City sales and marketing communications firm focused on financial services and agribusiness, announces they have been hired recently to provide services ranging from integrated online/offline strategic planning and brand development to creative and production by the following companies and organizations:

H&R Block Small Business Resources (agency of record)
LDS Corporation (agency of record)
The Bluffs at Sugar Creek (agency of record)
McLiney and Company
S&M NuTec
Project Moses
Archdiocese of Kansas City in Kansas
HNTB
Kansas City Life Insurance Company

The majority of the work handled for these organizations involves the development of integrated strategies that leverage both web and traditional marketing opportunities. Media involved includes website, radio, direct mail, print, collateral and trade show.

With this growth, Salva ORenick is making plans to expand its current facility.
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Salva ORenick brings on new staff
( February 25, 2004 )

Salva O'Renick, a Kansas City sales and marketing communications firm focused on financial services and agribusiness, announces the hiring of the following personnel:

Michael Paoletti has joined Salva ORenick as an Art Director. Michael is an award-winning designer, with creative and production experience in both digital and traditional media.

The addition of Paoletti allows Salva ORenick to further strengthen its commitment to providing its clients with uncommon sales and marketing solutions.
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H&R Block, Salva O'Renick Take Home Silver at PRSA Awards
( October 14, 2003 )

H&R Block was awarded with a Silver Prism Award as the Public Relations Society of America celebrated the best in its field at its annual gala October 13th.

The company received the award for its collaboration with Salva O'Renick on the video, "Raise the Roof."

The internal communications piece rated high in its effective identification of target audience, originality and creativity, and persuasive evidence of success.

One of the more compelling elements used for the video was the involvement of Earl Mann, the voice of NFL Films. Using Mann's voice along with video and audio clips of NFL Film's "Road to the Super Bowl," compelling stories of tax professionals working in the field were connected with the excitement of NFL Football.

The video was rolled out to tax professionals across the country as part of H&R Block's 2003 cross-selling initiative.
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NovaStar Taps Financial Services Marketing Firm as Agency of Record
( September 2, 2003 )

Rapidly growing NovaStar, a Kansas City, Missouri-based Real Estate Investment Trust (REIT), has chosen Salva O'Renick as its Agency of Record, effective July 1st of this year, for strategic and creative development and production of both online and offline communications.

Publicly traded NovaStar Financial, Inc. (NYSE: NFI) is one of the nation's leading lenders and investors in nonconforming residential mortgage loans. NovaStar originates loans nationwide through affiliated and independent mortgage brokers as well as directly with borrowers. In addition, NovaStar provides servicing for loans retained in portfolio and offers title and settlement services.

NovaStar has enjoyed substantial growth and outstanding financial performance since it was founded in 1996. Employing over 4000 employees nationwide, NovaStar recently moved its corporate headquarters to 8140 Ward Parkway from Westwood, Kansas, to accommodate its current and projected growth.

For Mike Enos, Senior Vice President of Marketing, the decision to formalize a relationship with Salva O'Renick comes at a critical time for NovaStar. Continuity and consistency is crucial as the company rolls out its newly-developed brand image through a variety of distribution channels in the forms of direct response, recruiting, shareholder and other communications.

"Salva O'Renick's focus on financial services marketing, as well as their proven ability to protect and enhance the NovaStar brand, gives our team a great deal of confidence as we go forward. That's why we chose them," said Enos.

Enos, a Kansas City advertising veteran, joined NovaStar in March of 2002 with the charge of quickly developing and implementing a marketing plan that would satisfy the company's aggressive growth objectives. Lance Anderson, President of NovaStar, has been pleased with the role marketing has played in the company's recent success. "We've developed a very strong wholesale and retail network. Our operational structure and technology are very sophisticated. It was important that Mike build a marketing team that matches those standards," said Anderson.

NovaStar began working with Salva O'Renick in May of 2002 and the relationship has grown as both companies have grown. "It is no coincidence that our growth has coincided with that of NovaStar Financial," said Mark Shrout, Managing Director of Salva O'Renick. He added "As we've enhanced our offering, we've been able to solve more and more problems for our clients."

Salva O'Renick, founded in 1996 by Dan Salva and Mark O'Renick, also attributes its growth to its decision to focus its expertise primarily in the area of financial services. "This industry has unique challenges and opportunities, many of which were brought on by deregulation. Firms in this sector need a partner that knows how to communicate with consumers and business owners who purchase financial services. We've been able to help firms communicate just how easy it is to buy products and services from them," said O'Renick, who prior to co-founding the agency spent 11 years in the trust division of a national financial services firm.

Salva O'Renick has been recognized as the 37th fastest growing company in the Kansas City area, according to the July 2003 issue of Ingram's Magazine. The company also rates as one of the top 25 advertising agencies and web developers in the city, according to the Kansas City Business Journal.
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Salva O'Renick, Clients Make Corporate 100 List
( July 21, 2003 )

Salva O'Renick, a sales and marketing communications firm focused on the unique challenges of the financial services and agribusiness industries, is pleased to announce its inclusion in Ingram's list of Kansas City's fastest-growing companies. This is the company's first year of eligibility for the list and it debuted at 37 out of 100, with a 3-year growth rate of more than 137 percent.

The agency is also proud to announce that two of its valued clients, H&R Block and NovaStar Financial, made the Corporate 100 list as well.

Salva O'Renick was also recently included in the Kansas City Business Journals list of Top 25 Web Developers and Top 25 Advertising Agencies.
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Salva O'Renick Bridges Communications Gap Created by Financial Services Deregulation
( June 30, 2003 )

Salva O'Renick, a sales and marketing communications firm based in Kansas City, Missouri, is steadily building a reputation for helping financial services providers leverage the potential created by the deregulation of the financial services marketplace.

The Gramm-Leach-Bliley Act of 1999 opened up new opportunities for banks, insurance companies and investment management firms to cross-sell a wide range of products and services. Success, however, has been slow to develop. "While the intent of the act was to empower the consumer with more choices as a result of increased competition, deregulation has also created confusion for consumers and competitive challenges for providers of financial services," says Mark O'Renick, President of Salva O'Renick.

O'Renick believes that the key to success in this deregulated marketplace is for firms to simplify the process of purchasing products. "Trust is key in selling financial services and companies that can communicate efffectively to help their customers better understand financial issues will establish themselves as a likely choice for consumers," added O'Renick.

O'Renick says the stakes are high. Households with incomes of $50,000 to $100,000 generate nearly $10,000 annually in financial services income. Further, the majority of Americans are underinsured, and most have no formal financial plan and lack the resources to retire comfortably. "People need answers, and our clients are putting themselves in a position to provide those answers," O'Renick says.

The firm has recently expanded its facility and has increased its resources in key areas, such as research and technology. It is also adding to its base of financial services clients that includes H&R Block, NovaStar Financial, IAC Group and Bank Midwest. The firm is establishing a marketing presence in Omaha, Des Moines and the New England states.
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Justin Farmer Joins Salva O'Renick
( February 4, 2003 )

Salva O'Renick, a Kansas City sales and marketing communications firm focused on financial services and agribusiness, announces that Justin Farmer has joined the firm as an art director. He brings a versatile background to Salva O'Renick with experience in both traditional and web design.

The addition of Farmer allows Salva O'Renick to further strengthen its commitment to providing its clients with uncommon sales and marketing solutions.
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Agency Principal Joins Board of Central City Schools
( November 11, 2002 )

Dan Salva has been asked to provide leadership to the Central City Schools and the Central City School Fund.

The Central City Schools provide education to the children of the urban core of Kansas City, Missouri. The schools are operated by the Catholic Diocese of Kansas City - St. Joseph and funded by the Central City School Fund, a designated fund of the Greater Kansas City Community Foundation.

Among other things, Dan will provide strategic planning expertise to meet the organization's enrollment and fundraising objectives.
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