Professional Veterinary Products (PVP) recently named Salva O’Renick its interactive and branding agency. As one of the nation’s most established and respected animal health product distributors, PVP sought to increase brand recognition and solidify its position as an advocate to the veterinary practice. By partnering with Salva O’Renick, PVP was able to start paving the way for more powerful, more effective engagements with veterinarians and practice managers.

“One of the things we like most about Salva O’Renick is their focus on sales and marketing integration within the animal health sector. They work with us to understand all aspects of the sales process and it’s evident in the solutions they bring to the table,” says Daryl Schraad, Vice President of Sales & Marketing for PVP. Through an aggressive discovery process that included participation in field sales activities and website analytics, PVP and Salva O’Renick developed a digital roadmap that is already taking shape through the launch of a redesigned brand identity, website and tradeshow experience.

Brandon Anderson, Director of Digital Client Development for Salva O’Renick, looks forward to continuing to evolve the PVP relationship stating, “PVP has a unique advantage in the marketplace as a company built and owned by veterinarians. Enhancing the way they serve and communicate with their clients is something we’re excited to be a part of.”