The power of life event marketing
With the proliferation of choices and information, today’s financial services marketer needs a more client-centric approach....
Let’s share what we know. From marketing trends to social media discoveries to research and more. Let’s get smarter, together.
Web Video Production Etiquette
Something that I encounter regularly is the mentality that since a video is going to the web, there is no reason to spend a lot of money or thought on production because the final product is going to ...
What Page Are We On?
The debate over health care reform is dominating the airwaves. It’s a tough issue that seems to have no clear-cut answer. At its core, health care reform is a classic case of organizational ...
What is a swfobject?
In order to help people understand flash deployment and the best practices thereof, I figured I would cover one of the technologies we use to allow flash to be displayed in your browser and the reason...
It Really Is the People
Including ‘people’ in an organization’s mantra is a practice that has been around for ages. ‘We the people’. ‘Power to the people’. ‘People make t...
Presenting a Genuine Face in Social Media
Today, the digital realm offers a growing number of ways to raise awareness and shape perceptions of your brand. Many companies approach this in a traditional way – applying the tenets of print adve...
Know Thy User: First steps to understanding user experience.
User experience is the result of individual communications, design and technical inputs combining to shape the experience of the people who use your company’s online information. The opinions an...
3 Powerful Marketing Strategies to Drive Revenue
When it comes to driving revenue, it’s easy to get caught up in the old, outside-in approach. The fallacy is thinking that if you launch a large-scale marketing and branding effort eventually it wil...
SEO – A Primer On Keyword Phrases
Marketing is changing. As the digital age continues to unfold, the driver for consumption is shifting from the marketer to the consumer. Consumers are deciding they need a product or service and then ...
3 Dangerous Assumptions About Customers In Turbulent Times
As bankruptcies, buyouts and market volatility continue to plague the headlines, the only thing more difficult than predicting what’s next, is predicting how consumers will respond. With increas...
Grow Your Business By Improving Your Social Skills
As of June 30, 2008, nearly 1.5 billion people worldwide have gone interactive.1 Which means the way we communicate is changing more and more every day. And with the explosion of online communities li...
How to Double the Effectiveness of Your Sales Program Without Doubling Your Efforts
By now, it’s safe to say everyone is familiar with the concept of motivating sales performance through incentives, rewards and recognition programs. Sure, an all-expense paid trip to some exotic loc...
Recent Work
Sentinel Wealth Advisors: Pillars Magazine
Clients of Sentinel Wealth Advisors would call them only when they had very specific needs, but did not fully grasp the scope of all the advantages that working with the firm offered for every facet of their life.
AIDS WALK: 2009 Campaign
After making powerful strides in the community for over two decades, AIDS WALK Kansas City needed a way to raise awareness about the fact that HIV/AIDS was still affecting our population at alarming rates. With advancements in treatment and disease prevention over the past few years, a sense of complacency could easily cause individuals to lose sight of how they could still have an impact.