Leading the Way for Today's Entrepreneurs

Dr. Teng-Kee Tan, Dean of the Henry W. Bloch School of Management at the University of Missouri-Kansas City, joined the Go To Market Show. He discussed his vision for business education focused on entrepreneurship and innovation and the role UMKC is playing in helping Kansas City build its reputation as a leader in the creating an environment where entrepreneurial enterprises can succeed.

Questions about the effectiveness of our education system abound. Rising college costs and stubbornly high levels of unemployment have led people to question the return on investment. Add to that the challenges of educators keeping pace with the ...

The Financial Services Marketing Opportunity

Mark Shrout is a managing partner at Salva O'Renick and has over 20 years experience in marketing and client development working in the print, broadcast and interactive industries. We had the opportunity to hear his take on the current state of marketing in the financial services industry.

Financial services is a rapidly changing market which creates a lot of opportunity to help communicate changes to consumers. There are a seemingly endless amount of choices have been created in the deregulated industry. The ever evolving industry requires expertise to make new products seem simple while providing a compelling story and ...

Helping Businesses Succeed

The Go To Market Show met with Weston Bergmann, a lead investor of a new program in Kansas City called BetaBlox. He described BetaBlox as being a seed accelerator and business incubator to help start up companies excel at the very earliest stage of their business. He is looking to aid motivated entrepreneurs by giving them everything they need to take their business to the next level. Click here to listen to the interview.

Get Smarter and Test Better

We had the chance to learn a great deal about standardized tests and what it means to students and parents on up to higher education and our country visiting with Stephen Heiner of Get Smarter Prep.

When a student first comes to Heiner, he will ask if their goal of increasing their test score is to get into a selective university or to get a scholarship. If they have another reason, he will ask them to save their money. Students iniitally will take both the ACT and SAT exams. 80% of kids get relatively the same score on their ACT ...

The ABC's of CMS

The content management system (CMS) space is crowded with options.  Really crowded.  These range from micro platforms for blogging to enterprise-level content management systems that help organize, publish and promote content across the Internet. It's a space that is constantly changing, as new software enters the picture and existing systems add new features on a regular basis.  

To help make sense of the current landscape we asked Barb Mosher, Managing Editor of CMS Wire, to join the conversation on the Go To Market Show.  She verified the wide range of solutions available, running the gamut from basic web publishing ...