(NOTE: This is the fifth in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)
You are already practicing financial services content marketing. It happens every time you put together a presentation. Think about it. You offer your knowledge. You share useful insight. That’s content marketing.
Consider the presentations you have put together recently. You may have created one for an external audience. But even an internal presentation can become a rich source of information to share. Go back through these and ask yourself these questions:
- Can I generalize the presentation to cover a broader financial services audience?
- Can I pull out some compelling statistics?
- Can I extract some timely insight?
- Can I create a list of tips, trends, etc.?
- Does this presentation spur another content marketing idea?
It will strengthen your efforts if this content you aggregate fits your larger financial services content marketing strategy. If you are just starting, note the types of information that begin to emerge out of your presentations. Most likely, you will start to identify trends. These trends will help lay the foundation for your overall financial services content marketing strategy. Of course, always check with your compliance department to ensure the information you share aligns with your company’s policies.
Share your repurposed presentation on your site and/or through a site like slideshare.com. Then post to Twitter and LinkedIn to direct interested prospects to your content.
Pull together a few presentations and get started. You may discover a rich source of untapped knowledge and insight. At the very least, it’s an easy way to start exploring the possibilities of sharing your expertise.
For more on developing a content marketing program, check out the previous posts: