(NOTE: This is the fourth in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)
Every financial services organization has insight. It may be as formal as research that the company has generated. Or, it may be as informal as a useful tip or stat shared by one of your advisors. Bringing bite-size pieces of information to life is an easy way to create an engaging addition to your content marketing efforts.
Here is an example of some useful content marketing insight presented graphically.
There are a number of ways to illustrate your insight. At one end of the spectrum is the standard bar and line charts like the Raddon Report uses in its financial services Chart of the Day. At the other end are the highly detailed infographics.
You can create charts in the spreadsheet or presentation software you use. Easel.ly andpiktochart.com can help you dress up a presentation. Or if you’re looking to just get a quick blurb out there, check out pinstamatic.com and it’s ‘sticky’ or ‘quote’ feature for Pinterest posts.
As you select insight to illustrate, you’ll begin to notice trends in the type of information you have a tendency to share. As this focus emerges, use it to help inform your content marketing strategy.
Most importantly, don’t let the tools get in the way. Choose a method that helps you bring the data to life or helps frame your financial services insight. Then get it posted. Remember, the purpose of this is to deliver timely insight in a form that makes it easy for your financial services clients and prospects to digest.
For more on developing a content marketing program, check out the previous posts: