(NOTE: This is the fifth in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)
You are already practicing financial services content marketing. It happens every time you put together a presentation. Think about it. You offer your knowledge. You share useful insight. That’s content marketing.
Consider the presentations you have put together recently. You may have created one for an external audience. But even an internal presentation can become a rich source of information to share. Go back through these and ask yourself these questions:
- Can I generalize the presentation to ...