Jumpstart your content marketing: repurpose a presentation

(NOTE: This is the fifth in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)

You are already practicing financial services content marketing. It happens every time you put together a presentation.  Think about it.  You offer your knowledge.  You share useful insight.  That’s content marketing.

Consider the presentations you have put together recently.   You may have created one for an external audience.  But even an internal presentation can become a rich source of information to share.  Go back through these and ask yourself these questions:

• Can I generalize the presentation to ...

Jumpstart your content marketing: illustrate a piece of insight

(NOTE: This is the fourth in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)

 Every financial services organization has insight.  It may be as formal as research that the company has generated.  Or, it may be as informal as a useful tip or stat shared by one of your advisors.  Bringing bite-size pieces of information to life is an easy way to create an engaging addition to your content marketing efforts.

Here is an example of some useful content marketing insight presented graphically.

There are a number of ways to illustrate your ...