(NOTE: This is the third in a series of 5 posts focused on launching a content marketing effort as part of a financial services marketing program.)
Like you, your partners have very specific expertise to share. Many times these experts have useful content that you can tap into for your financial services marketing efforts. This includes whitepapers, research reports, and more. These assets can become a key part of your content strategy.
Smart partners welcome the opportunity because they understand that it can deliver branded thought leadership to a highly-engaged audience. For you, it’s a way to advance your ...
(NOTE: This is the second in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)
One of your greatest sources for financial services content marketing is your client base. Their collective thoughts and actions can provide some unique and valuable insight. For example, imagine asking your clients to share their biggest financial concern. Then, breaking the answers down by generations (Boomers, Gen X & Gen Y). You might be surprised what you discover. More importantly, your financial services clients will appreciate seeing the results. It allows them to see where they land among their ...
(NOTE: This is the first in a series of 5 posts focused on helping financial services marketers launch a content marketing effort.)
For financial marketers, launching a content marketing effort can seem like a daunting task. Digital channels have made delivery easy. But the biggest question remains. Where will that content come from? That alone can lead to paralyzing inertia.
You can jumpstart your effort by tapping into the resources that are already around you. Iterating. Learning. And adjusting. It’s an agile way to approach content marketing that can help you make real strides.
Before we begin, we need ...
Financial services marketers face critical challenges in today’s rapidly changing environment. Building trust, reducing complexity, communicating true differentiation and delivering a consistent brand experience across customer interactions. Not to mention the shifting landscape of regulation, keeping pace with technology-driven change, and responding to shifting customer needs.
So too have the demands changed for marketing services providers, and a key reason why a firm focused on financial services can give marketers a critical advantage. Mark Shrout, Managing Director at Salva O’Renick, says the perspective his firm has gained through experience is key to solving the problems clients face. “We ...