Insight

Are boomers forsaking the Hummers & McMansions?

You couldn’t have lived through the last two decades without wondering at some point and time, “How are all these people around me affording these luxury cars?  These vacations?  These homes?”  As the great recession has revealed, the majority couldn’t afford any of it.  It was leveraged using home equity and credit card debt.  Boomers are especially guilty as a generation.  But are we starting to see a change in attitude?

According to this article in Bank Investment Consultant, a recent study by TD Ameritrade shows that there may be a trend among boomers to define success as ...

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May 18, 2010
Written by Dan Salva
Chief Strategic Officer & Co-Founder

The Measure of Success

An interesting exchange this week at a local fast food restaurant pointed out the critical need to link marketing and sales in delivering a valued customer experience.

The exchange went down like this.  My daughter and I pulled into a drive through to get breakfast on the way to school.  Luckily, as we were pressed for time,  there was no in front of us.  There was also no on behind us.  We ordered and pulled forward to the window as directed.  There, I happily traded a pleasant ‘good morning’, paid with a bigger bill than the total and received the ...

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May 08, 2010
Written by Mark O'Renick
Chief Executive Officer & Co-Founder
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