To build true expertise you need to actively participate in the dynamic of the marketplace, getting to the deeper question of what’s driving the buying and selling process. — Dan Salva
Financial services marketers face key challenges in building trust, communicating true differentiation and delivering a consistent brand experience across customer interactions. Add to that the shifting landscape of regulation and keeping pace with technology-driven change.
More than 15 years of experience working with a range of financial services companies gives us a unique perspective on the industry. A perspective supported by client-side marketing experience and ongoing research into trends impacting the industry. Here are just some of the ways we’ve honed our focus to help financial services marketers change the way they engage customers to drive business:
- Providing marketing strategy, brand definition, interactive solutions and sales integration programs for financial advisory, insurance, banking and investment management companies.
- Participating in industry groups, providing educational content and serving on association boards.
- Conducting ongoing research, from financial advisor councils to insights shared on Financial Marketing News and other publications.
- Bringing client side perspective to relationships, both as marketing professionals and as customers (individual investors, business owners, real estate developers, and board members for non-profit organizations).
To succeed, marketers need to stay on top of changing trends in information delivery, government regulation, research and innovation, distribution channels and more. Science and technology are driving major shifts in everything from product development to mobile communications – and causing marketers to reevaluate their approach. While marketers in life sciences report a lower adoption rate of content marketing strategies, for example, the industry reports one of the highest levels of effectiveness.
Salva O'Renick is located in the midst of prominent centers of research for both agriculture and animal health products. This, combined with our expertise in developing go to market strategies, content marketing programs, and integrating digital channels, puts us in a unique position to help life sciences companies change the way they engage customers to drive business.
The ability to communicate complex products and services throughout the buying process is critical for companies selling outside of retail B2C channels. Studies show that 80% of a customer's impression of a brand is based on the interaction with the sales force. Understanding how to align marketing and sales, and integrate touch points to build reputation, drive conversation and advance engagement dramatically improves the odds of success.
Salva O'Renick's experience in financial and professional services, education, agriculture, construction and manufacturing provides a broad base of insight that helps us break down the sales process and leverage high-value opportunities to build relationships with prospects and customers.