Financial matters are complicated.  There is no denying it.  But that’s no excuse for the overwhelming majority of financial communication that does little to address the situation.

It’s difficult for regular folks to make sense of it all by wading through paragraph after dense paragraph of financial-speak.  Research reveals that today’s financial consumers crave simplicity and clarity.  But even the most seasoned financial services marketer knows how difficult it is to keep things simple while delivering valuable insight.  In fact, sometimes words get in the way.

Fortunately, we’re starting to see the adoption of information visualization to help bring that simplicity and clarity to financial topics.  Make no mistake, we’re not talking about charts created in your spreadsheet software.  These are insightful and compelling infographics that give you a powerful way to help clients and prospects understand what a complicated financial topic means to their lives.  When they understand that, they understand why they should do business with you.

Here is a starter list of smart information visualization:

• A visual guide to inflation
• Are we over the worst? – how to present a lot of information in a way that makes people want to explore rather than ignore
• Who is the modern media consumer? – great use of icons to make it easy to quickly navigate a multitude of statistics
• The surprising truth about what motivates us – graphics come to life in a mesmerizing video
• Customer service statistics
• The future of infographics – data visualization in real time

For more financial marketing insight like this and the latest relevant headlines, check out my posts at our financial marketing blog.